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[Chinese shoes Network] & nbsp; is headquartered in Oregon, Nike is the world's leading sporting goods manufacturer, the company produces all-inclusive sporting goods: clothing, footwear, sports equipment and so on. & Nbsp; & nbsp; & nbsp; & nbsp; to act decisively when other companies hesitant, caught world attention hot spot out of the race, Liu Xiang Beijing Olympic Games, will be the determining timely dissemination point for advertisers to effectively catch live audience attention of the optic nerve, to the contact with the brand together to further enhance the brand image. Olympic marketing dilemma PR counterattack & nbsp; & nbsp; & nbsp; & nbsp; as a world-renowned sports brand, Nike has always been a pioneer in the field of marketing wise and brave. There's nothing better than the Olympics attracts the attention of the whole world, so that the combustion of sports enthusiasm lit sports apparel brand, the Olympics is undoubtedly the best brand marketing Sword land. & nbsp; & nbsp; & nbsp; As the first betting Liu Xiang's world-class sponsor, Nike marketing for Liu Xiang has been remarkable. As early as Liu Xiang just broke the world record, build on the progress Nike launched the "12 seconds 88" advertising, the industry as flash in the pan. The 2008 Beijing Olympic Games, for non-sponsor Nike, Liu Xiang is obviously his greatest expectations. & nbsp; & nbsp; & nbsp; & nbsp; However, August 18, 2008, Liu Xiang, a world of unexpected out of the race because of injury ended Beijing Olympic Games journey Cheap jordans online air jordan 11 blackout for sale . & nbsp; & nbsp; & nbsp; This is for those who make a significant investment of nearly Liu Xiang, 20 international and domestic brands, in addition to an unprecedented shock, accompanied by a huge economic loss! These international and domestic brands are mostly prepared before the game, Liu Xiang successfully defended or two game losing awareness programs, just waiting for the outcome of the match will take advantage of a brand promotion. As everyone knows, Liu Xiang has given the third result - to retire, so that these international and domestic brands by surprise. & nbsp; & nbsp; & nbsp; when other companies on how to carry out branding hesitant, Nike grabbed world attention Liu Xiang retire hotspots, timely dissemination point was determined to be advertising. In just one day time, the original advertising copy for editing process, not the choice of Liu Xiang's image, launched a public resonance caused special public relations advertising, Liu Xiang dilute the risks and public pressure. & nbsp; & nbsp; & nbsp; grimacing when Liu Xiang slow to leave the runway, stunned and regret swept through Beijing nest of 90,000 spectators, but also let Nike surprise. & nbsp; & nbsp; & nbsp; Liu Xiang game due to wear Nike running shoes, Nike was questioned online. Nike's director of communications, Zhu nearly Qian came forward to clarify: on Liu Xiang's shoes can improve performance of 0.02 seconds to say, it belongs to the misinformation. & nbsp; & nbsp; & nbsp; accurate to say that Liu Xiang's boots in the tests sh jordans on sale mens ow, because of its unique design can effectively reduce the resistance, so run 100 meters, you can speed 0.02 seconds. & nbsp; & nbsp; & nbsp; leaving Nike embarrassing is printing another rumor: Liu Xiang is affected by the sponsor Nike "coercion." Nike had to face a credibility crisis. How to fight the Beijing Olympic Games marketing campaign? Nike began the action. August 18 the same day Liu Xiang, Nike established the cooperation with Tencent "QQ love wall - Blessing Liu Xiang" (Nike brand wall), a launch, immediately warm response from the users. & Nbsp; & nbsp; & nbsp; & nbsp; during the Beijing Olympic Games, every day millions of Internet users through Tencent understand the match and watch videos, bless Liu Xiang's QQ love wall, almost overnight it become keen to land between Chinese netizens. "QQ Love Wall - Liu Xiang blessing," the establishment, pressed the hearts of users "Sadness button", through the mobilization of emotions, touched people's hearts softest corner, by Tencent instant messaging software, a large network of people, Nike's marketing information transmission and spread like a virus, and was quickly copied pass to hundreds of thousands, millions of audience. & Nbsp; & nbsp; & nbsp; & nbsp; Nike through interactive experiential marketing brand implanted heart. As sports marketing in addition to the spread of "higher, faster, stronger" concept, there is a broader connotation, like Nike's initiatives show the world that the original sports marketing can also go humane care of warmth rout Retro jordans for sale e. & Nbsp; & nbsp; & nbsp; & nbsp; within one week, the only directly involved - the number of "QQ love wall blessings Liu Xiang" would reach nearly two million people, more than 370,000 page views. Nike's rapid response and tragic ads, no strong commercial flavor, in line with people's sporting spirit and the pursuit of desire, spread by word of mouth network participants and direct expression of the viral marketing reach and effectiveness of secondary spread beyond Liu Xiang, the value of a simple endorsement. & Nbsp; & nbsp; & nbsp; & nbsp; "love the game, love spell on all pride, love to win another it back, pay all love glory love, love frustration, love sports, even if it hurt. your heart. "August 19, Nike worked overnight making the" love sports, even if it breaks your heart, "print ads in major newspapers overwhelming occupation of the country, advertising is still using a large photo of Liu Xiang. On the screen, Liu Xiang calm face and sensational slogan this line meaningful impact everyone's heart. & nbsp; & nbsp; & nbsp; sadness, happiness is more contagious than the reverse thinking Nike, Liu Xiang plus points, while the impact on the brand gold effect bigger than Liu Xiang. Exposure to the predicament, with a nice Nike public relations battle, a turnaround, in addition to traditional print, television advertising, network with its interactive, participatory, real properties, Nike changed from passive to active public relations campaign It played a huge role in promoting.wants to be able to break the air jordan 11 space jam for sale rules and develop a new style of representative characters, of course, have to mention Mark Gonzales. 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In addition to the new CEO, Puma company recently equally big shake-up, the new Logistics Director, Marketing Director and Director of Design will continue to join in the next few months. In order to better distinguish the Sport Performance and Lifestyle, Puma re-transformation of its concept stores. Brand in January l jordan retro 14 white/fuchsia blast/black aunched a new concept store trial in Osaka, Japan. The idea is to clear the two market segments separate. For example, in Osaka store, Lifestyle products on the first floor is the second floor is the Sport Performance products. Jean-Fran & ccedil; ois Palus said that the future is only possible to launch special sales or Sport Performance Lifestyle products stores. Sport Performance market the company's business currently accounts for 35-40%. But the brand's goal is not the blind pursuit of improving this ratio and proportion Lifestyle order to decrease, it is the image of Shidao Sport Performance can serve Lifestyle. 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William · Faulkner; most of the stories have occurred in York's stressing Coun jordan 3 katrina 2018 ty, later there are a lot of people to imitate him, write a story of the area, form a series, such as Marcks. William · Faulkner's masterpiece is the sound and the fury. 's novel deals with the family tragedy of the Kang Pusheng family, a landlord in the south. Old to drink alcohol, Mobile Games Compsons, his selfish, complaining. The eldest son Quentin (I love the most sensitive traditional characters), love sister Katie; Katie simply be tempted fall abandoned, eventually drowning Dutch act; two son Jason callous greed; three Bangui is an idiot. The book through the three son's inner monologue, around the tragedy of Katie, with Chelsea for a maid Compsons, forming a multi angle scanning. The stream of consciousness novels narrative method skillfully, no branches do not spread, has become a classic. , "the sound and the fury" of the sequence, perversion, and mythological patterns, is also one of the characteristics. Because Faulkner sums up the writing skills of Joyce and Proust, the novel is not difficult to read. It can be regarded as a textbook of stream of consciousness novels. sequential inversion, multi angle narration, myth, is not something new, but there is no way out, Faulkner used the most perfect; stream of consciousness, Faulkner is also a breakthrough, especially the synaesthesia technique is reaching perfection. Faulkner "her skirt is half soaked with waves slapping her in the water on both sides of the heavy lifting is not where the light is where I plop against soil Cape I don't go to the station on the water on the shore I smell the scent of honeysuckle is thick as if the sky sad to read in" also, very much in line with Bangui fools thinking. 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